This week Mattel will launch BarbieGirls.com, which is “designed to be a safe place for girls to play and interact online.” BarbieGirls.com is an online community where girls can “… [have the] creative power to customize their own virtual character, design their own “room,” shop at the mall, play games, hang out and chat live with other girls.” The motivation behind BarbieGirls.com site is based on the 65 million hits Barbie.com receives each month. It is a virtual no brainier to try to drive the MySpace.com crowd to a safer friendlier place.
This site seems to be an amalgamation of MySpace.com, Yahoo’s Avatars, and a place to spend money. While all of these services already exist, they are lacking the massive name recognition of the world’s number 1 doll, Barbie. The site will no doubt be a huge success since there are few web sites out there that are designed and marketed strictly to young girls; but I see it as next to impossible to keep the bad people out.
You can see the full Web site on April 26 of this year.
ToyViews.com » Kitt Isn’t A Car Anymore…. Parents Profiling Toys responded on 06 May 2007 at 9:58 am #
[…] stuff for the young ladies to do. The site seems to be the most positive for your girls I’ve seen to date. It certainly looks like a site worth checking out if you are the parent of young […]
ToyViews.com » Barbie Goes To Oz Parents Profiling Toys responded on 13 May 2007 at 10:55 am #
[…] somewhat of a bazaar crossover; Mattel has just released a line of Wizard of Oz Barbie and Ken dolls. I get that the Wizard of Oz is a timeless classic, but in this day and age are […]